What’s the True Value of a Listing Agent?

Here’s how a quality listing agent can maximize—or save—your sale.

As we close in on spring, our seller’s market is hotter than ever. If you’re one of the countless sellers looking to maximize your home sale in 2021, then today’s video is a must watch. I’m diving deep into the value that an agent on the selling side should be bringing you when listing your home on the market.   


When all the leverage is tilted in sellers’ favor, many people assume that selling their home will be easier than ever—so easy, that they won’t have any need for a listing agent. Wow, they couldn’t be more wrong! An experienced listing agent helps you double down on your strong position and maximize your bottom line. They’re also your best hedge against a low appraisal.    


Cited below for your convenience are timestamps that will direct you to various points in the video. Feel free to watch the full message or use these timestamps to skip to topics that interest you most:   


1:25 — Prepping, repairs, staging, and the beauty of the “coming soon” phase   

2:45 — A skilled listing agent should help you drive the price up and get the best terms possible  

3:25 — What happens when the appraisal comes in lower than the purchase price?  

5:29 — How I jumped in to save a deal after a buyer’s agent botched an appraisal rebuttal   

6:52 — Being able to bring families joy is why I do what I do   

7:17 — Wrapping up today’s topic   


As always, feel free to reach out if you have more questions about this or any other real estate topic. I’m happy to be a resource for you and assist with whatever buying, selling, or investing needs you may have. I look forward to hearing from you soon.